Founded in 2017 by The Italian Trade Commission (ITC), a division of The Italian Government, Beauty Made In Italy promotes the awareness, availability and excellence of Italian products and brands to the US market. The ITC educates member Italian companies on the specific properties of the US market through brand analyses, industry research, webinars, promotional initiatives and events, allowing them to successfully enter the US beauty market. Working with a review board of beauty industry experts, participating companies gain a strong understanding of the American market, consumer and its retail channels. Through this new program, The Italian Trade Commission will attract attention and generate interest on Italian beauty brands from press, retail buyers, distributors and industry experts while solidifying Beauty Made In Italy as the singular entry point for all things Italian beauty.
For more information, please visit www.beautymadeinitaly.com