Fancy.com partnered with three time NBA champion Dwyane Wade and his wife, actress and producer, Gabrielle Union, to bring “D&G: A His & Hers Pop-Up Fancy Experience” retail space to New Orleans during the NBA’s All-Star Weekend. The Pop-Up was held at The International House from February 17-19, 2017 featuring luxury brands LALIQUE and Valmont.
LALIQUE created a Gentleman’s Lounge in the Pop-Up that provided guests with the exclusive opportunity to experience the full breadth of the brand’s pillars: decorative objects, interior design, limited edition art pieces and fragrance. Highlights of the display included LALIQUE + Damien Hirst ‘Eternal’ crystal panels, LALIQUE + Zaha Hadid ‘Cyrstal Architecture’ collection, LALIQUE Maison Dragon Bar and Victoire Chairs, an assortment of vintage decanters and 100 Points barware, cigar boxes and the brand’s most iconic vase, the Bacchantes, celebrating its 90th anniversary. Gabrielle also wore LALIQUE jewelry during the event.
Swiss skincare brand Valmont offered their signature facial treatment ‘Vitality of the Glaciers’ to Gabrielle and other VIPs throughout the weekend. This energizing facial is hailed to improve circulation through Valmont’s signature butterfly massage technique. A selection of Valmont’s best selling products including the coveted Prime Renewing Pack, an instant radiance mask and the Hydra3 Regenetic, a serum that restores skin to optimum moisture levels, were available for purchase at the Pop-Up. Created in Switzerland in 1985, Valmont is know for its scientifically advanced skincare products, incorporating cutting-edge Swiss technological research and glacial spring water into all of their luxurious products.