GAMA Italy Professional, renowned Italian hair and beauty company and Rossano Ferretti, international celebrity hairdresser and judge & co-creator of Hairstyle: The Talent Show, a new TV series highlighting the best hairdressing talent in the United States, teamed up for a launch event for press and influencers to promote the new series. The show features ten professional hairdressers each from Spain, Italy, Mexico, Brazil, and the United States who showcase their talent, skills, and creativity in front of Maestro Rossano Ferretti, who hosts the talent show that is broadcast globally in its five versions. In each of the editions, Rossano evaluates the contestants' work, accompanied by a co-host from each of the countries alongside celebrity guest judges who share insights about their hair and lifestyle routines.  The winner of HairStyle, The Talent Show will be awarded a prize worth $150,000, allowing them to realize their ambition of opening a high-end salon and be awarded $10,000 extra to spend on their salon and will join the prestigious international teaching team of the MDB Education hairstyling master’s program.  GAMA also took the opportunity to introduce their newest hair tools including the iQ3 hairdryer, Curlers & Wavers collection, Lumine flat iron, and the iQ Lite hairdryer. Product stations featuring each new hair tool were set up for guests to experience and try out firsthand.