Situated on the corner of Ninth Avenue and West 14th Street, 50 Ninth is a brand-new building with blue chip neighbors including Apple, Google, Rolex, Gucci, Hermès, Brunello Cucinelli, Soho House, Pastis, the Whitney Museum of American Art, and many other world-class brands and cultural institutions.  To celebrate the completion of construction of the retail and office floors, SGC co-hosted an event with the 50 Ninth team to showcase the meticulously restored space to guests.  In addition to a live DJ, The Macallan and Aperture Cellars were on hand to pour their elite expressions of scotch whiskies and rare vintages.  The 50 Ninth team conducted personal tours of each floor culminating on the rooftop that afforded breathtaking views of the city and the stunning sunset over the Hudson River.  Attendees were educated on the building's potential as a premier space for luxury retail and office easing, high-profile events, pop-ups, and other activations, successfully positioning it as a cornerstone building within the Meatpacking neighborhood as well as one of the most exclusive pieces of real estate in New York City.