'Beauty Made in Italy' partnered with Miami socialites and editors Erin Michelle Newberg and Jilian Lourdes Sanz to host a two-day Italian Beauty Bungalow and VIP luncheon in Miami during Art Basel. Featured brands from the 'Beauty Made in Italy' program included: Carthusia, Eva Garden, Marvis, Mesauda, Perlier, Proraso, Rephase and Skin&Co Roma.
On the first day, The 'Beauty Made in Italy' (BMI) Beauty Bungalow welcomed 150 media, influencers and tastemakers at Le Jardinier, one of Miami's hottest new restaurants in the Miami Design District. This luxury outdoor sampling suite provided guests with the opportunity to interact with brand representatives, learn about the participating Italian companies and receive their favorite I-Beauty products. Attendees enjoyed Aperol Spritz cocktails, passed hors d'oeuvres and left with deluxe gift bags.
On the second day, the VIP luncheon welcomed over 20 of Miami's top socialites, editors and industry stylesetters. The event started with a cocktail hour and discovery period where guests were introduced to the latest I-Beauty products while meeting with brands to learn about their superior Italian heritage. Guests were then seated at the famed bar space inside Miami hot spot L'Atelier de Joel Robuchon in Miami's Design District and were treated to a multi-course custom tasting menu featuring ingredients found in the Italian beauty products. On each seat, there was a pre-assembled gift bag with full size Italian beauty products and the event hashtag #BMIBeautyBungalow.
