‘Beauty Made in Italy’ and the Italian Beauty Council (IBC) hosted a panel discussion on ‘Italian Beauty 360: From Concept to Consumer’ at the Italian Trade Commission in New York City. Welcome remarks were given by Italian Trade Commissioner in New York, Maurizio Forte. The discussion was moderated by Liz Ritter, Executive Editor from NewBeauty and featured panelists Fabio Berchi, CEO of SiFarma & Cosmetica Italia Board Member in charge of Internationalization, Ian Ginsberg, President of CO Bigelow Apothecaries & Bigelow Trading Ltd., Mary Ann Guarino, US Vice President of Ancorotti Cosmetics, and Alyson Lord, Senior Partnerships Manager of Ipsy. Guests included beauty industry executives, retailers, brands and press. The panel discussed the Italian beauty market, how products are designed and developed, how they are imported and distributed, how they are discovered and sampled and ultimately purchased by American consumers. In addition, the event covered beauty’s association with Korea and explored Italy’s break out story and opportunity for I-Beauty (Italian beauty). The discussion was followed by a Q&A from the audience. Attendees left with gift bags filled with I-Beauty products, feeling inspired and with a deeper appreciation for all things Italian Beauty!

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