On September 13, 2018 Los Angeles Confidential and Angeleno Magazines hosted the Emmys ‘Pretty for the Party’ kick-off event on the garden patio at the Sofitel Hotel in Beverly Hills. The Italian Trade Commission hosted the ‘Beauty Made in Italy Lounge’ within this beauty Gift ‘n Glam suite featuring member brands, Perlier, Skin&Co, Herbatint and Procosmet. Guests included influencers, tastemakers and VIPs who got ready for the Emmys at this event that featured a variety of luxury beauty, skincare, makeup and haircare brands. Attendees were treated to luxurious samplings, gifting and demonstrations of the latest beauty products.