On June 6, 2018 Valmont launched their new Anti-Wrinkle Firmness (AWF5) skincare collection at Spring Place in New York City. Sophie Guillon, CEO of Valmont Group flew in from Switzerland to host the event that welcomed 27 journalists from the US including Vogue, ABC TV, Town & Country, ELLE Decor, T: The New York Times Style Magazine, Marie Claire, Elite Traveler and Cosmopolitan among others. Editors were treated to a special presentation by Sophie, who explained the new collection and her inspiration behind the products and formulations. As Sophie explained each product, guests experienced the new collection first hand. The AWF5 collection was showcased on three different displays where guests were able to further experience the new products. To celebrate, three speciality cocktails were created and named after the AWF5 collection. Guests enjoyed light bites, hors d’oeuvres and customized macarons from Ladurée with the Valmont logo. Each editor was gifted with the full size V-Line Lifting collection and a discovery set of the V-Shape Filling collection.

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